Media Center

 

ADOT News Release

For additional information:

ADOT Media Relations

news@azdot.gov

800.949.8057

 

ADOT’s ‘Drive For Them’ campaign aims to curb selfish driving habits

Speeding, aggressive, impaired and distracted driving contribute to rising number of traffic deaths
October 21, 2016

driveforthem2PHOENIX – Traffic fatalities on Arizona roads are rising and selfish drivers are too often to blame.

Unless drivers stop making bad decisions – driving impaired, driving distracted, driving aggressively and speeding, and not wearing a seat belt – Arizona will continue on its year-to-date pace and top 900 traffic deaths by the end of the year. The Arizona Department of Transportation’s “Drive For Them” campaign aims to reduce traffic fatalities by reminding drivers that their actions can have tragic, yet entirely preventable, consequences for those they share the road with, which includes their families, friends and neighbors.

Historically, impaired driving, speeding and aggressive driving, and distracted driving are among the leading factors in traffic deaths in Arizona. Still, too many drivers continue to engage in these selfish driving behaviors. If some motorists will not drive in a safe manner for themselves, perhaps they will alter their driving habits when confronted with the impact that poor decisions behind the wheel can have on loved ones. Through the weekend, ADOT will display the following messages on overhead highway signs:

YOUR FAMILY
TRAVELS THIS ROAD
DRIVE FOR THEM 

YOUR FRIENDS
TRAVEL THESE ROADS
DRIVE FOR THEM 


YOUR NEIGHBORS
TRAVEL THESE ROADS
DRIVE FOR THEM

 According to preliminary data, from Jan. 1 to Sept. 30 this year, 690 people have died in vehicle crashes in Arizona. Tragically, many of those deaths were preventable. If drivers did not drive impaired, drive aggressively, drive distracted or speed too fast for conditions, traffic deaths would be significantly reduced.

Civil RightsTitle VI of the Civil Rights Act of 1964, and the Americans with Disabilities Act (ADA)

Pursuant to Title VI of the Civil Rights Act of 1964, and the Americans with Disabilities Act (ADA), ADOT does not discriminate on the basis of race, color, national origin, age, sex or disability. Persons that require a reasonable accommodation based on language or disability should contact ADOT’s Civil Rights Office at civilrightsoffice@azdot.gov. Requests should be made as early as possible to ensure the State has an opportunity to address the accommodation.

De acuerdo con el título VI de la Ley de Derechos Civiles de 1964 y la Ley de Estadounidenses con Discapacidades (ADA por sus siglas en inglés), el Departamento de Transporte de Arizona (ADOT por sus siglas en inglés) no discrimina por raza, color, nacionalidad, edad, género o discapacidad.  Personas que requieren asistencia (dentro de lo razonable) ya sea por el idioma o por discapacidad deben ponerse en contacto con la Oficina de Derechos Civiles en civilrightsoffice@azdot.gov. Las solicitudes deben hacerse lo más pronto posible para asegurar que el equipo encargado del proyecto tenga la oportunidad de hacer los arreglos necesarios.