Marketing and Promotion

The Corridor Management Plan (CMP) should describe how the route's promotion and marketing will be accomplished. It should cover the following areas:

Marketing Narrative
Describe how the Scenic Road be marketed and publicized, what actions are in place and what is planned.

Promotion Plan
Describe how the Scenic Road will be promoted, interpreted and marketed in order to attract travelers, including those from other countries, and identify the organizations or agencies responsible for these activities.

Multilingual Information Plan
Address multilingual information needs, what is planned and what is available for the international visitor.

Tourism Plan
Describe how increased tourism will be accommodated, if this is projected. Include how lodging and dining facilities, roadside rest areas, and other tourist necessities are in place or planned.

Source: Byways Beginnings: Understanding, Inventorying, and Evaluating a Byway's Intrinsic Qualities, Federal Highway Administration - National Park Service, 1999