Marketing and Promotion
The CMP should describe how the route's promotion and marketing will be accomplished.
Describe how the scenic road be marketed and publicized, what actions are in place and what is planned.
Describe how the scenic road will be promoted, interpreted and marketed to attract travelers, including those from other countries, and identify the organizations or agencies responsible for these activities.
Multilingual Information Plan
Address multilingual information needs, what is planned and what is available for the international visitor.
Describe how increased tourism will be accommodated, if this is projected. Include how lodging and dining facilities, roadside rest areas and other tourist necessities are in place or planned.