Rules for Revolutionaries¾ The Capitalist Manifesto for Creating and Marketing
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- New Products (side 1)
- By Guy Kawasaki with Michele Moreno
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- As the former chief evangelist of Apple Computer, Guy Kawasaki was deeply involved in the revolutionary launch of the first Macintosh. He calls his collection of advice for the next generation of revolutionaries, "the book that I wish I could have read at the beginning of my career."
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- The Platinum Rule (side 2)
- By Tony Alessandra, Ph.D. & Michael J. O’Connor, Ph.D.
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- One of the great mysteries of the workplace is this: Why do the people in some business relationships get plenty of work done, while in other relationships, they just get on each other’s nerves? The answer has to do with each person’s personality. There is a simple proven system to build rapport with everyone. This system is explained in The Platinum Rule.
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- The Character of a Corporation¾ How Your Company’s Culture Can Make or Break Your Business (side 1)
- By Rob Goffee & Gareth Jones
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- Understanding just what cultures exist throughout the company, and what cultures should exist under the competitive climate, are the most important insights gained from this summary.
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- The Experience Economy¾ Work Is Theater & Every Business a Stage (side 2)
- By B. Joseph Pine II & James H. Gilmore
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- The authors maintain that the economy is undergoing a seismic shift to experiences, just as 200 years ago it shifted to industry, and 20 years ago it shifted to services. After studying companies that have successfully shifted to the Experience Economy, they’ve discovered just how your business can stage engaging and compelling experiences. Companies must create memorable events for customers.
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- The Power of Simplicity (side 1)
- By Jack Trout and Steve Rivkin
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- In this summary, the authors first consider why most companies reject the simple approach. Then they explore how you can unleash the power of simplicity by taking a no-nonsense approach to language, information, strategy, budgets, pricing, planning, marketing, and more.
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- Jack Welch and the GE Way (side 2)
- By Robert Slater
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- Management insights and leadership secrets of the legendary CEO.
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- Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy (side 1)
- By Evan I. Schwartz
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- This summary applies "Darwin’s theory of natural selection" to the fast changing world of e-commerce.
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- The Dance of Change (side 2)
- By Peter Senge
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- In this summary, Senge and his co-authors show you how to overcome the 10 challenges that cripple most change efforts. You’ll learn to apply the strategies that best companies use for ensuring the profound change necessary for success in the 21st century.
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- The 12 Simple Secrets of Microsoft Management (side 1)
- By David Thielen
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- You’ll learn Microsoft’s successful day-to-day management tactics¾ what they are and how they work. More importantly, you’ll learn how you can adapt them to your organization.
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- Working with Emotional Intelligence (side 2)
- By Daniel Goleman
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- Goleman describes what it means to bring emotional intelligence to the workplace. He insists that a high level of emotional intelligence is important for everyone in business.
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- The 80/20 Principle (side 1)
- By Richard Koch
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- This summary explains how the 80/20 principle was discovered, examines the many situations in which it occurs, and then shows you how you can turn it to your advantage in business and every part of your life.
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- Kotler on Marketing (side 2)
- By Philip Kotler
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- This summary reveals a wealth of cutting-edge strategies and tactics you can apply immediately to such challenges as reducing customer acquisition costs, keeping current customers loyal, and selecting the right market segment.
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- The Disney Way (side 1)
- By Bill Capodagli & Lynn Jackson
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- This summary examines how Walt Disney’s values and beliefs shaped his company’s achievements, during his lifetime and even now.
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- Smart Choices: A Practical Guide to Making Better Decisions (side 2)
- By John S. Hammond, Ralph L. Keeney & Howard Raiffa
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- This summary is designed to bridge the gap between how business people actually make decisions, and how they should make decisions, based on what researchers have learned over the past 50 years.
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- Strategic Outsourcing: Risk management, Methods and Benefits (side 1)
- By Maurice F. Greaver II
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- This summary defines and describes strategic outsourcing as a powerful management tool.
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- Information Rules: A Strategic Guide to the Network Economy (side 2)
- By Carl Shapiro & Hal R. Varian
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- According to the authors, you don’t need a brand new economics. You merely need to learn powerful rules that economists have long understood, such as differential pricing, bundling, lock-in, switching costs, and network economics. The compelling ideas, models, and strategies will provide you a deeper understanding of the fundamental forces at work in today’s high-tech industries.
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- Co-Leaders: The Power of Great Partnerships (side 1)
- By David A. Heenan & Warren Bennis
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- In their book, the authors shed light on this rarely explored subject. The authors’ insights derive from both their academic expertise and their real-world business experience.
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- Topgrading: How Leading Companies Win by Hiring, Coaching and Keeping the Best People (side 2)
- By Bradford D. Smart, Ph.D.
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- Hiring the right person is critical. Smart’s strategy for hiring excellent performers, called "topgrading," can reduce the likelihood of a miss-hire.
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